Frequently Asked Questions

What is Watermark for Kids?

Watermark for Kids is a non-profit organization committed to empowering underserved kids to thrive and to impact the lives of other children. Through Watermark for Kids, young people are encouraged to express their character, leadership, creativity, compassion and spirit.

Kids submit applications describing their vision and Watermark for Kids provides the financial support to bring as many of these visions to reality as possible.

Watermark for Kids is built on three fundamental principles. First, all children have an innate greatness and deserve the opportunity to shine. Second, children are our future leaders and true leadership starts with serving others. Finally, the power of the human spirit can change the world.

What makes a Watermark Kid?

Watermark Kids are committed to expressing themselves and making a difference in the world. They range in age from 6 to 22, and are of every shape, size and color. They are full of heart, compassion, vision and spirit.

How do I become a Watermark Kid?

Kids who are financially underserved are encouraged to apply for project funding to express their creativity, vision, spirit, etc. Youth who would not be considered underserved are encouraged to submit projects which help other kids, thereby expressing their leadership or compassion.

Please reach out to your local Watermark community and ask about Watermark for Kids. Local communities will work with you to complete necessary documents and submit your application to Watermark for Kids. Applications are reviewed periodically and you will be notified of the outcome as quickly as possible.

What is the role of a Coach for a Watermark Kid?

Coaches are Watermark associates, residents or family members of a Watermark associate or resident. Their job is to ensure that the Watermark Kid has a positive learning experience and to protect the vision and integrity of Watermark for Kids. It is required that resources benefit underserved kids and that Watermark Kids develop and grow during the process.

How are Watermark for Kids projects funded?

These projects are accomplished through the generosity of like-minded businesses and individuals. Watermark associates give generously through voluntary payroll deductions and contribute through community fundraisers and special events. Inspiring Watermark residents are incredibly motivated to give back to youth in their communities and to provide a valuable inter-generational experience whenever possible.

How are beneficiaries determined?

Awards are based on the ability to make a meaningful impact on the life of the recipient. Our commitment is to enable kids to thrive and recipients are selected accordingly.

Does Watermark for Kids donate to other nonprofit organizations?

Watermark for Kids does not seek to donate to other organizations, but to provide a personal experience for individual kids.

How can I help?

Donate! Donate your time, services, or funds. Because our administrative costs are underwritten by corporate donations from Watermark Retirement Communities, you can rest assured that 100% of your donation will directly benefit Watermark Kids. To submit a monetary donation now, please click here.