The following article was published on seniorhousingnews.com, published on January 13th, 2016. To read the original article published, please click here.
Watermark Retirement Communities, one of the largest senior housing providers in the country, created Watermark for Kids, is a 501(c)(3) non-profit organization registered and chartered in Arizona, Watermark’s headquarters to connect with other generations and give back to its wider communities.
Every Watermark community has the opportunity to partake in the program by sponsoring local children and empowering underserved kids to express their character, leadership, creativity, compassion and spirit.
For the company, involving the residents is a crucial part of the program and brings in some of the core values of all Watermark communities.
“The residents love to be a part of the program,” says Hofer. “They want to support and inspire kids and help uplift the next generation. They’re always generous with their time and talents, working on fundraisers, baking, hosting the kids at their presentations. It really injects more fun and color and life and vibrance to the communities for residents.”
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